IHI will release its global commercial, “Embracing Complexity,” on Monday, November 4, airing on CNN International and online platforms such as the IHI website, YouTube, social media, and LinkedIn. The commercial is designed to enhance IHI’s global brand awareness and corporate image, with a focus on “decarbonization solutions.” Using the latest AI technology, the commercial dynamically expresses IHI’s commitment to creating a society where nature and technology work in unity.

Video URL ： https://youtu.be/yGGuiDa0ZVg

■About the Global Commercial
As global challenges like decarbonization become increasingly complex, it’s clear that no single technology can provide a complete solution. In this evolving landscape, IHI, a leader in technological innovation, is making waves by connecting, integrating, and combining different technologies to create diverse solutions. This commercial vividly showcases IHI’s core strength, its “DNA of manufacturing,” in a stylish and highly engaging way, presenting it with a fresh and innovative approach.

■Commercial Storyline
The commercial opens with dramatic scenes of the Earth being impacted by climate change, portraying air pollution, wildfires, and melting icebergs as symbols of growing global crises. The narrative then shifts to highlight IHI’s technological expertise, illustrating the symbolic process of IHI and its partners combining their technologies to generate new solutions. In the final scene, the commercial offers a glimpse into the future, envisioning an ideal world where nature and technology exist in perfect unity.

■Cutting-Edge Visuals and Music
This commercial fully leverages the power of cutting-edge generative AI. Some of Japan’s top AI creators collaborated to create approximately 1,000 unique video assets from a base of around 8,000 images, carefully refining the content through continuous trial and error to craft a single seamless video. The music was composed by Christian Dinh Gulino, who has worked with high-profile artists like Kylie Minogue and world-renowned film composer Hans Zimmer. The result is a captivating commercial that reflects IHI’s manufacturing philosophy and appeals to a global audience.

■Overview of the New Commercial
・Commercial Title：”Embracing Complexity”
・Broadcast Start Date：Monday, November 4, 2024
・Video URL： https://youtu.be/yGGuiDa0ZVg


■About IHI Corporation
IHI is a diversified heavy industry group, offering new value across four main business areas: Resources & Energy, Social Infrastructure, Industrial Machinery, and Aerospace. Founded in 1853 as Japan’s first modern shipyard, Ishikawajima Shipyard, IHI expanded its expertise from shipbuilding into land machinery, bridges, plants, and aircraft engines, playing a pivotal role in Japan’s modernization. In 1960, Ishikawajima Heavy Industries merged with Harima Shipbuilding & Engineering to become Ishikawajima-Harima Heavy Industries, or IHI. In 2007, the company rebranded to “IHI Corporation” to strengthen its global presence.
Under its guiding philosophy of “Contribute to the development of society through technology” and “Human resources are our single most valuable asset,” IHI applies its manufacturing expertise to advanced engineering, solving a wide range of challenges for both the planet and its people.

■ Company Information
Company Name：IHI Corporation
President：Hiroshi Ide, CEO
Head Office : Address TOYOSU IHI BUILDING., 1-1, Toyosu 3-chome, Koto-ku, Tokyo 135-8710, Japan
Year of Establishment：December 5, 1853
Capital：¥107.1 billion
URL： https://www.ihi.co.jp/en/

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